About Us
Specscart is one of the fastest growing eyewear startups in the UK. With three physical stores in Manchester and an e-commerce website, we bring 1000+ fashionable eyewear styles made in the UK at unbeatable prices and deliver them in a record-breaking time of 24 hours.
From Breaking Glasses to a Booming Brand
Like superheroes, our brand also has an inspiring origin. Okay, it didn't involve any radioactive spider bites, but it's a lot more relatable. Our founder, Sid, broke his eyeglasses just one day before his semester exams. Wandering through Manchester City Centre in search of a replacement, he encountered only overpriced or mediocre options. The glasses he fancied were locked behind high-security displays, priced steeply at over £150. After reluctantly paying a small fortune without the chance to properly try them on, the glasses arrived, too late for his exams. Hope was lost here, but direction and purpose were found.
Sid realised that eyewear, much like shoes, should come with options that cater to different needs and occasions without breaking the bank or compromising on quality. Driven by this idea, Sid envisioned a brand where selecting glasses would be as enjoyable and straightforward as choosing a pair of shoes for different occasions, hence our tagline, “A Frame For Every Game.“
This vision gave rise to Specscart: an award-winning startup, on a mission to revolutionise the eyewear industry by changing the way people perceive glasses, from being a tool of sight correction to a sustainably made fashion accessory, that is a true joy to wear.
Specscart's Logo - A Story Behind the Symbol
At Specscart, even our logo tells a story.
The Symbol
At first glance, it represents a pair of glasses, but there's more to it. The shape also forms an infinity symbol, reflecting endless possibilities ahead of us. And if you look closely, you'll see a horizontal S hidden within the design. The angular, sharp lines in our logo aren't just for style they symbolise precision and dependability. We might be young and restless, but we're always professional in everything we do.
Word Mark
The name Specscart is a combination of two words: Specs, which represents spectacles, and Cart, symbolising variety and quantity. It emphasises the idea that you should be able to shop for multiple pairs of frames at once, catering to different styles and occasions, just like how you'd shop for shoes.
Why the dot (.)
The dot at the end of our logo signifies a sense of completion your search ends here for all your eyewear needs.
Challenges Met With Innovation
High prices & Hidden costs
70% lower prices than high-street brands
Bad customer experience
Free home trial & ease of purchase
Prolonged order fulfilment time
24-hour dispatch
Lack of choice
1000+ premium styles
SPECSCART'S PROMISE
At Specscart, we make a commitment to never sell anything that we wouldn't buy ourselves. This means you receive essential upgrades like anti-glare, anti-UV, anti-scratch, and impact-resistant coatings on all glasses at no extra charge. Plus, every order comes complete with a protective case, designer cleaning cloth, cleaning solution, and a screwdriver. To ensure your vision is at its best, Specscart offers free eye tests for everyone at all our retails stores.
Our Timeline
Beginning Stage
Won the Albert Gubay Award The idea became a reality with the first store launch in Walkden
Launch Stage
Launched specscart.co.uk Won Venture Further Awards
Launch of Bury Store
Launched our second store in Bury GOS contract with NHS
In-House Glazing Lab
Established our in-house state-of-the-art glazing lab in Bury Launch of X Blue lenses
Walkden 2.0
Expanded Walkden store in 6x bigger premises Introduced Actics range of sports eyewear
Launch of Urmston Store
Launched our third store in Urmston Expanded IT office into 2x bigger premises
Acquired Bury HQ Building
Sid Sethi served on the judging panel for the Venture Further Awards 2023 Represented NW Retail Businesses at the House of Commons
The Forbes And Sunday Times Feature
Sid Sethi gets featured in the Forbes 30 Under 30 Europe List 2024 Specscart gets listed in the Sunday Times Seven Ones To Watch Stars with Founders Under 35
Bury Store Expansion
Specscart Bury store opens in 4x bigger premises with enhanced shopping experience
Social Media
All the fun stuff happens here – don't miss out
I had an amazing experience with…
August 27, 2025
This is my third order
August 23, 2025
The turnaround time was amazing the…
August 17, 2025
Your friendly neighbourhood smart eyewear store with the best glasses frame shopping experience
Free Eye-Test for everyone in all stores
Book Free Eye Test
Your way finder
A Frame For Every Game.
