Specscart Opens New Concept Store in Bury

Today, the Specscart family of more than 1,20,000 stands strong across 120 countries in 6 continents across the world. The journey that started with an idea and an ambitious vision to change the way people perceive eyeglasses has turned out to be the fastest-growing eyewear business in the UK. Now it’s time to add a new chapter to our journey with the launch of our new Bury concept store on the 8th of February, 2025.

Our brand new 3000-square foot store is 4 times the size of the previous store which makes it a perfect playground for eyewear enthusiasts. The store premise has undergone a £100,000 transformation over the last six months with designers and architects working on a new shop that is as cool as an Apple store, browsable as Waterstones and quirky as an independent boutique.

Reinventing the optical shopping experience

Since our inception, we have always been at the forefront of innovation in the optical industry with our state-of-the-art production facilities and next-generation eyewear shopping experience. We take it a step further with our all-new Bury store. The experience is completely different from the clinical environment that you usually get at most eyewear stores.

We wanted to create an environment where trying on glasses is as fun and effortless as trying on trainers at Nike or checking out the latest fits at Zara. High ceilings, modern interiors, and interactive digital elements make it a space where you can truly enjoy exploring our eyewear collection of 1,000+ styles. And yes, our 9-foot-tall mirrors are already seeing their fair share of selfies!

Innovation at your fingertips

The tradition of breaking the norms and introducing the latest technologies continues with our Bury store as well. We have integrated multiple industry-first technologies in our store. You can explore every pair of glasses from our collection of 1,000+ fashion-forward styles in the store with easy-to-scan QR codes which allows shoppers to place orders straight from their smartphones. The store also has a mobile checkout option where the representative will complete your order right on the sofa, eliminating the need to wait in long queues at the reception.

Doubled the capacity for free eye tests

Free eye tests have been an integral part of Specscart’s promise to deliver quality eyewear and eye care for everyone. To support the community when they need it the most, we have doubled our free eye test capacity at our Bury store. It means twice as many people can get their eyes tested for free and the wait time will also reduce drastically. Our comprehensive eye test by qualified optometrists ensures quality eyecare remains accessible to everyone.

Building a community hub for eyewear enthusiasts

At Specscart, we have always been proud of our Mancunian roots and we never miss a chance to embrace that. The launch was celebrated with an unforgettable day filled with eyewear giveaways, a live DJ, and special gift vouchers for the visitors. The store also pays homage to Bury’s rich history with a stunning 12-foot artwork, created with the help of local artists and residents.

We’ve also restored and preserved all the beautiful architectural details of the building, from the intricate ceiling plasterwork to the original stone carvings above the entrance. Because while we’re always looking ahead, we never forget where we come from.

What’s next for Specscart?

We have maintained a strong growth journey with a year-on-year growth of 97% and 2024 revenue surpassing the £3 million mark. Our team is also expanding with 21 members in the UK already and more hires are on the way. While we remain deeply rooted in Manchester, our reach continues to grow, with production units in China and IT operations in India ensuring seamless service for our customers worldwide.

The launch of our new Bury store is just the beginning of an exciting year ahead. With a brand-new website set to go live, our optical lab running until midnight to meet growing demand, and plans to expand into the US, we’re gearing up for our biggest year yet.

Come and experience for yourself

If you are in or around Bury, we’d love for you to drop by and experience the new store for yourself. You can try thousands of fashion-forward eyewear styles and trust me you’ll get some amazing selfies in your favourite styles. Our team would love to welcome you and answer any questions related to eyewear. If your eye test is due, it’s the perfect opportunity to get your free comprehensive eye test done at the store.