The Bottomline by Specscart

Our first-ever brand commercial

The Bottomline by
Specscart

We welcomed a celebrity consultant to review our operations. He took one look at our People‘s Champion business model to declare we needed a total makeover. Spoilers: We aren’t changing a thing.

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ABOUT THE CAMPAIGN

Chase Holloway thinks “we’re allergic to making money”.

The prophet of profit margin is set to rescue us from our "People’s Champion" madness but ends up getting a reality check: we’re never giving away this precious status.

While Chase spends the day critiquing our free anti-UV, anti-glare lenses and 24-hour dispatch, one thing clarifies: what the traditional eyewear world sees as a lost margin, we see as the only way to treat our customers.

Chase is convinced our business model needs a rescue. But considering we are the fastest growing eyewear brand in the UK, I’m sure we’re doing something right.

Sid Sethi, Founder & Managing Director, Specscart

STARRING

Chase Holloway

As the celebrity consultant

He is loud-mouthed, theatrical and romances a good profit margin like it’s the love of his life.

Sid Sethi

Founder of Specscart

He is humble, friendly and romances his customers like it’s the greatest love story ever told.

Emily Shaw

As the founder’s assistant

She is the shield between Specscart's customers and the outdated retail schemes trying to overcharge them.

Style

Mockumentary

Shot In

Manchester

HEro Film

People Vs Profit:
Who Wins?

Chase arrives at our Bury HQ to give us a crash course in Profit Margins 101. Will we take the bait, or are we just too dedicated to the 'People's Champion' agenda?

As Seen on Camera.

The frames that caused all the drama. Shop the looks from our biggest launch till date.

Explore All Frames

24-HOUR DISPATCH

Speed is a Promise.
Not a Profit Margin.

What happens when Chase discovers our Specscart Rocket service? Cue: The drama (lots of it).

Fast-Track Your Frames

ALL INCLUSIVE LENS COATINGS

Anti-Glare, Anti-UV,
Impact-Resistant Coatings:
As Standard

When Chase discovers our fully loaded lenses come as standard, he attempts a stealth mission as ‘damage control’. But Emily catches him red-handed. What happens next?

Shop Fully Loaded Frames

EXPLAINER FILMS

The Ultimate
Sit-Down.

Chase wants to have a 'friendly chat' with Sid about why Specscart is the way it is. Dive into the full story.

Skip to the Frames

The Story of Specscart

Sid realises there's only one way to make Chase understand the 'why' behind the brand: taking him back to the beginning. Discover the story that turned a bold idea into the People's Champion.

All Inclusive Lens Coatings

Chase's corporate brain short-circuits at the idea of free anti-glare, anti-UV, anti-scratch and impact-resistant lenses. Watch Sid reveal the hidden truth and dismantle the industry in the process.

Specscart Rocket

To Chase, a customer in a hurry is just another chance to inflate the profit margin. Sid explains to him the Specscart DNA: fast delivery should be the baseline, not an excuse to charge extra.

WHAT CHASE DIDN'T FACTOR IN

Our customers.
150,000+ of them.

We might have actually believed Chase, if we weren't the fastest-growing eyewear brand in the UK. We're going to trust our customers on this one.

Trustpilot

I purchased reading glasses the other day and every single part of the process was faultless! They are an amazing set of glasses — especially for the price, with everything that's included, I am 💯 satisfied 😌

Anthony Pearson

Mar 16, 2026

Trustpilot

Quick delivery and the glasses are lovely. The anti-glare lenses came as part of the prescription package, and they are the best thing about the glasses. I can't go back to non-anti-glare after experiencing these. Will d...

Chris Alonge

Sep 16, 2025

Trustpilot

The fact that Specscart can provide such a wide range, great service & rapid production shows just how over-rated the high street vendors of designer frames really are - in my experience, they really go for the hard sell...

Ian

Jul 29, 2025

400k+

Happy Eyes Worldwide

4.8★

Rated Excellent

THE GALLERY

Frame by Frame.

A behind-the-scenes look at the exact moments we proved that doing things differently is just better business.